An Extraordinaire, An Expert, and a Professional: An Assistant Graphic Designer

Assistant Graphic Designer

The term "assistant graphic designer" seems like a self-explanatory term. But, if you ask one exactly what a graphic designer does, often he is not sure: "they design graphics?"

An assistant graphic designer assists the principal designer by creating graphics, developing typographic compositions, conducting design research, and sampling colors for client presentations. Assistant graphic designers rarely design or create their ideas. Rather, they create different options of a single design. These different options can include different color variations, typography choices, or even size options. Assistant graphic designers are important in the design process. They give clients as many options for a design as possible. Along with this, their work allows principal designers to be working on as many projects as possible. Most recently, I was an assistant graphic designer at Sussman Prejza & Co.

There are three descriptions to describe the role of an assistant graphic designer:
  • Adobe Photoshop and Illustrator Extraordinaire
  • Color Expert
  • Typography Professional
I will explain an assistant graphic designer's job by using examples from my experience at Sussman Prejza & Co.


Adobe Photoshop and Illustrator Extraordinaire
The work of an Adobe Photoshop and Illustrator extraordinaire include:
  • Making small edits to existing graphics
  • Making basic graphic outlines for sketches
An assistant graphic designer must always be ready to help with any request, without asking too many questions. Principal graphic designers are too busy to be answering questions about software, color, or font.

While working at Sussman Prejza & Co, I edited and created designs in Photoshop and Illustrator. At times, I would be unsure of how to do something, but was aware that my boss did not have the time to explain. Instead, I would excessively research and use problem-solving skills to figure it out. Though overwhelming, this process made me a more confident and independent graphic designer.


Color Expert
In this role, an assistant graphic designer:
  • Must recognize color harmonies and discords
  • Be aware of positive and negative space with color
As an assistant graphic designer, you must be aware of color harmonies and discords. This creates successful color choices and designs. You must recognize positive and negative space and its relation to color in any design. 

When I was an assistant graphic designer, my boss would give me designs she created. My task would be to create color options for the client. I had to be aware of what the project was and who the audience would be to succeed in my color decisions. It was necessary and helpful to have a color guide by my side at all times.


Typography Professional
As typography professional, an assistant graphic design must be able to do the following:
  • Recognize and suggest typefaces
  • Create typographic compositions and samplings
You must be able to recognize and suggest typefaces at the drop of a hat. This knowledge enables you to aid your principal graphic designer efficiently. This ability comes with experience and will be an ever-important skill in your career. Along with this, you will create typographic compositions and samples. Your boss provides you with existing compositions. Your task is to return them with samples of different typography for the client.

My favorite part of being an assistant graphic designer at Sussman Prejza was when I was able to improve existing designs with typography. The principle designer gave me a series of wall graphics and ask me to switch different typefaces in and out. The goal in doing this was to create more exciting compositions. I played around with these compositions for hours and showed the to my boss. In the end, the client chose my designs for the final product. It was exciting and rewarding to see my work used in a professional project.


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Comments

  1. Hey Elizabeth,

    I love the first paragraph of your post- it's very simple, yet it captured my attention. I also like how you defined your job in the second paragraph. Your writing is very clear and concise. Also, your lay out is super organized, making it easy for us to read.

    Good job!

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  2. I can definitely relate to having to learn the Adobe suite apps on the spot. I taught myself how to use Photoshop, Illustrator, and InDesign by watching countless amounts of YouTube videos. I'm not sure if you know but Lynda.com is free for USC students to use, you can access it through Blackboard. There are many different classes on Lynda, they have tutorials for graphic design as well. I just thought it might be something you might want to look into.

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  3. Hey Elizsbeth,

    I really like the color expert segment! I am fascinated with color arrangement. its an area that people have done many research on yet its still extremely subjective! Your job as an assistant graphic designer is really cool!

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  4. Hey Elizabeth! This is a super cool post; I definitely learned a lot about the different aspects of being a graphic designer! Thanks for sharing :)

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  5. I really liked your post Elizabeth! As I wrote last time, I am very interested in graphic design world and this post clarifies and makes discover a lot of things to me. Your writing style is very understandable and smooth.

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  6. It was interesting to know that there are sub-branches to being a graphic designer. It must feel amazing for your work to be selected by the client. I would be interested in learning how to use Adobe Photoshop and how to create typographic compositions.

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  7. Your post was very easy to read and clear to understand! I think it's a really cool experience to work with graphic design. I'm glad the customer chose your design in the end!

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